Top 10 Takeaways from “This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
1. Marketing is not about selling. It’s about helping people.
2. The best marketing is invisible.
3. People don’t buy products; they buy solutions to their problems.
4. The best marketing creates a community of people who are passionate about your product or service.
5. Marketing is about creating a connection with your audience.
6. The most important thing is to be yourself.
7. Don’t be afraid to experiment.
8. Be willing to fail.
9. Never give up.
10. Marketing is a journey, not a destination.
II. Takeaway 1
Takeaway 1: Marketing is about creating meaningful connections with people.
In today’s world, people are bombarded with marketing messages from all sides. It’s more important than ever to create marketing that stands out and that actually resonates with people.
The best way to do this is to focus on creating meaningful connections with your audience. This means understanding their needs and interests, and creating content that speaks to them on a personal level.
When you create meaningful connections with your audience, you’re more likely to build trust and credibility. This will make them more likely to buy from you in the future.
Takeaway 3
The best marketing is about creating memorable experiences for your customers.
This means going beyond the traditional focus on selling products or services, and instead focusing on creating experiences that will stick in your customers’ minds.
When you create memorable experiences, you’re more likely to build relationships with your customers, and you’re more likely to earn their trust.
This trust will lead to repeat business, referrals, and positive word-of-mouth marketing.
So if you want to create a successful marketing campaign, focus on creating memorable experiences for your customers.
Takeaway 4
The best marketing is about creating meaningful connections with people.
It’s not about shouting your message from the rooftops or trying to get as many people as possible to see your ad. It’s about finding the people who are genuinely interested in what you have to offer and creating a connection with them.
When you create a meaningful connection with someone, you’re not just selling them a product or service. You’re also building a relationship with them. And that’s what will keep them coming back for more.
So, if you want to create successful marketing, focus on creating meaningful connections with people.
Takeaway 5
People are more likely to remember your message if it’s unexpected.
This is because our brains are wired to pay attention to things that are different or unusual. When you create a marketing message that’s unexpected, you’re more likely to capture your audience’s attention and stick in their memory.
For example, a few years ago, a company called Dollar Shave Club launched a series of commercials that were very different from the traditional advertising for shaving products. The commercials were funny, irreverent, and unexpected, and they quickly went viral.
As a result of their unexpected marketing, Dollar Shave Club became a household name and quickly became one of the most successful shaving companies in the world.
So, if you want to create a marketing message that sticks in your audience’s memory, make sure it’s unexpected.
VI. Takeaway 6
The best marketing is about creating meaningful connections with people. It’s about understanding their needs and wants, and creating content that resonates with them. When you create meaningful connections with people, you build trust and credibility, and you increase the likelihood of them becoming customers.
Takeaway 7: Focus on creating meaningful experiences
In today’s world, consumers are bombarded with marketing messages from all sides. It’s more important than ever to create marketing campaigns that are meaningful and memorable. This means creating content that is relevant to your target audience and that will resonate with them on an emotional level.
When you focus on creating meaningful experiences, you’re more likely to build relationships with your customers and turn them into loyal brand advocates. This is the ultimate goal of any marketing campaign, and it’s something that can be achieved by focusing on creating content that is relevant, engaging, and memorable.
Takeaway 8
The most important thing is to create something that people want to share. If you can create content that is interesting, informative, or entertaining, people will be more likely to share it with their friends and followers. This is a powerful way to reach a wider audience and build your brand awareness.
Marketing is not about shouting your message from the rooftops. It’s about creating meaningful connections with your target audience. When you connect with your audience on a personal level, you build trust and credibility. This makes it more likely that they’ll buy from you or take action on your behalf.
To create meaningful connections with your audience, you need to understand their needs and wants. You need to speak to them in a way that resonates with them. And you need to provide them with value.
When you do these things, you’ll build a relationship with your audience that will last. And when you have a relationship with your audience, you’ll be able to sell them anything.