Top 10 Takeaways from “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
1. **Be remarkable.** The key to success in business is to be remarkable. This means standing out from the crowd and offering something that is truly unique and valuable.
2. **Create a product or service that people love.** The best way to be remarkable is to create a product or service that people love and are willing to pay for.
3. **Make your product or service easy to find.** If people can’t find your product or service, they won’t be able to buy it. Make sure your marketing is on point and that your product or service is easy to find online and in stores.
4. **Price your product or service competitively.** You don’t want to price your product or service so high that people won’t buy it, but you also don’t want to price it so low that you lose money. Find a price point that is fair and that will allow you to make a profit.
5. **Provide excellent customer service.** When people buy your product or service, they want to know that they are going to be taken care of. Make sure you have a good customer service team in place that can answer questions and resolve issues quickly.
6. **Be consistent.** If you want to be successful in business, you need to be consistent. This means providing a consistent product or service, delivering on your promises, and communicating with your customers regularly.
7. **Be patient.** It takes time to build a successful business. Don’t get discouraged if you don’t see results immediately. Just keep working hard and being remarkable, and eventually you will see success.
8. **Never give up.** The most important takeaway from “Purple Cow” is that you should never give up on your dreams. If you believe in your product or service, you should never give up on trying to make it a success.
9. **Be willing to take risks.** If you want to be successful in business, you need to be willing to take risks. This means trying new things, innovating, and being creative.
10. **Have fun.** The most important thing is to have fun. If you’re not having fun, you’re not going to be successful in business. So make sure you enjoy what you’re doing and that you’re passionate about your product or service.
II. What is a Purple Cow?
A purple cow is a product or service that is so unique and remarkable that it stands out from the crowd. It is something that people will notice and remember, and it is something that they will want to buy.
Purple cows are not created by accident. They are the result of a deliberate and intentional effort to create something that is truly different and special.
When you create a purple cow, you are not just creating a product or service. You are creating an experience that will change the way people think about your business.
Purple cows are not for everyone. They are for businesses that are willing to take risks and that are not afraid to stand out from the crowd.
If you are willing to do that, then creating a purple cow can be the key to your business’s success.
II. What is a Purple Cow?
A purple cow is something that is so unique and remarkable that it stands out from the crowd. It is something that people will notice and remember. In business, a purple cow is a product or service that is so different and innovative that it attracts customers and creates a buzz.
Purple cows are not easy to create, but they are worth the effort. When you create a purple cow, you are not only setting yourself apart from the competition, but you are also creating something that people will love and remember.
Here are some examples of purple cows:
- The iPhone
- Tesla Motors
- Netflix
- Starbucks
These companies have all created products or services that are so unique and innovative that they have become household names. They have also created a loyal following of customers who are passionate about their products.
If you want to create a purple cow for your business, you need to think outside the box and come up with something that is truly original. You need to create something that people will love and remember.
IV. How to Become a Purple Cow
Here are four steps to help you become a purple cow:
- Be different.
- Stand out.
- Be remarkable.
- Create something worth talking about.
By following these steps, you can create a product or service that is so unique and valuable that people will want to talk about it and share it with their friends.
Here are some specific examples of how businesses have become purple cows:
- Google: Google is a search engine that is different from all of its competitors. It is more user-friendly, more comprehensive, and more accurate.
- Apple: Apple is a technology company that is known for its innovative products. Its products are often seen as being more stylish and more user-friendly than its competitors.
- Tesla: Tesla is an electric car company that is known for its high-quality cars and its commitment to sustainability. Its cars are often seen as being more technologically advanced and more environmentally friendly than its competitors.
These are just a few examples of how businesses have become purple cows. By following the steps outlined above, you can create a product or service that is so unique and valuable that people will want to talk about it and share it with their friends.
5. Overcoming Objections
One of the biggest challenges to being remarkable is overcoming objections. People are naturally skeptical of anything that is new or different. They may be afraid to try something new because they don’t want to risk wasting their time or money. They may also be afraid of being ridiculed or judged by others.
There are a few ways to overcome these objections. First, you need to be clear about the benefits of being remarkable. What are the benefits to your customers? What are the benefits to your business? Once you understand the benefits, you can communicate them effectively to your customers.
Second, you need to be willing to take risks. Being remarkable is not always easy. It requires you to step outside of your comfort zone and try new things. You need to be willing to fail in order to succeed.
Finally, you need to be patient. It takes time to build a reputation for being remarkable. You won’t become an overnight success. But if you’re persistent and you keep working hard, you will eventually achieve your goals.
Top 10 Takeaways from “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
Here are the top 10 takeaways from the book “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin:
- Be remarkable.
- Stand out from the crowd.
- Create something new and different.
- Be innovative.
- Take risks.
- Be creative.
- Don’t be afraid to fail.
- Learn from your mistakes.
- Keep moving forward.
These are just a few of the key takeaways from the book “Purple Cow”. If you want to make your business more successful, you need to be willing to stand out from the crowd and create something new and different. Be innovative, take risks, and don’t be afraid to fail. If you keep moving forward, you will eventually succeed.
VII. Conclusion
In conclusion, the book “Purple Cow” by Seth Godin provides a valuable framework for businesses to become more remarkable. By following the principles outlined in the book, businesses can create products and services that are truly unique and stand out from the competition. This can lead to increased sales, customer loyalty, and brand awareness.
If you are looking to grow your business, I highly recommend reading “Purple Cow”. It is a must-read for any entrepreneur or business owner who wants to create a truly remarkable business.
Call to Action
If you want to learn more about how to become a Purple Cow, I encourage you to read Seth Godin’s book, “Purple Cow: Transform Your Business by Being Remarkable.” You can also find more information on Seth Godin’s website, sethgodin.com.
Here are some resources that you can use to learn more about purple cows and how to become one:
* Seth Godin’s book “Purple Cow”
* Inc.com’s article on the “Purple Cow Principle”
* Entrepreneur.com’s article on “How to Become a Purple Cow”
* Forbes Business Council’s article on “How to Become a Purple Cow in Your Industry and Stand Out from the Crowd”